A new study of 2,072 Canadians aged 21 to 36 across Canada between July 6 and August 31, 2016 done by Environics’ Research shows that Canadian millennials have similar concerns to past generations of their age group (worried about financial security), seek better work/life balance, and, despite the stereotype of being apathetic, they do follow politics, current events, and are involved in causes.
The report also identifies six different millennial 'tribes'. Many millennials will no doubt resent being labelled and boxed into a tribe or sub-group. Nonetheless, here are the six groups from the study's executive summary:
Check out the full infographic here by Environics’ Research
Read the full report here: environicsinstitute.org/institute-projects/current-projects/canadian-millennial-social-values-study
Press release here: www.newswire.ca/news-releases/new-survey-reveals-the-diversity-of-canadas-millennial-generation-through-their-social-values-613786623.html
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